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Online Fame | A 'blog written by Chris Rhee



LameFukinMercials

Thursday, August 18th, 2005

Apparently the new trend for marketing campaigns is to combine words together to create one word. The bad thing is that a lot of commercials that make use of this trend try to make it seem funny and clever… I’m sure you’ve seen some of them. I seriously change the channel when they start to play.

  • Taco Bell has “smunchy” (Soft + Melty + Crunchy)
  • MB Financial Bank has “betsimpsier” (Better + Simpler + Easier)
  • Some new TV show that I forgot the name of has “laundrary” (Laundry + Library)
  • Another thing I forgot has “linner”/”lunner” (Lunch + Dinner)

That’s it, I’m starting my own ad agency. Especially if the slogans and punchlines could have been made up by high school kids ten years ago (and not high school kids as in: 9th grade, 10th grade, 11th grade, 12th grade… I mean high school kids). I can get a whole super army of a marketing team together if that’s the type of stuff companies are looking for. Yodel at me, Corporation CEOs!

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